Cheryl White Franchise Consultant 20X Programme

20x your investment and let’s build something extraordinary together.

I’ve got you. Let’s build your franchise empire together, I’ll guide you every step of the way.

You’ve built something incredible, now it’s time to take it to the next level. But scaling through franchising? That’s a whole new game!

The legal hoops, the marketing, the systems, the sheer scale of it all, it’s a lot. Without the right guidance, it’s easy to feel stuck before you even start. That’s where 20x comes in.

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Franchising isn’t just a business model; it’s a path to empowerment and legacy.

You didn’t build your business just to give yourself another job. But right now, it probably feels like one.

You and I both know you didn’t become a business owner to work 24/7. So, what if you could grow without grinding harder? What if your business could expand without you running every little thing? That’s the power of franchising.

Franchising isn’t about losing control, it’s about gaining freedom. With the right mentor guiding you through, you can scale in a way that feels smart, sustainable and completely aligned with your vision. The question isn’t if franchising is a good idea, it’s why wouldn’t you? That’s why you’re here, now let’s take your next step together.

Every great franchise starts with a
bold decision.

Every great franchise starts with a
bold decision.

Cheryl White Franchise Consultant

I get it. Your business is your identity, your lifestyle, your driver.

You’ve built it from the ground up and the idea of handing over parts of it to franchisees can feel like a leap into the unknown.

But here’s the truth! Every successful franchise started with one bold decision. The decision to step up, scale up and trust in the process.

Cheryl White Franchise Consultant 20X Programme

Don’t just take my word for it. See how 20x is empowering entrepreneurs like you.

These are real stories from people just like you, who made the bold decision to scale their business and create the freedom and success they’d been dreaming of.

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“We’ve gone global! We’ve got a franchise in another country already, so just that growth is something that has been my dream for a while.”

– Niki Kinsella (The Feminine Energy Guide)

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“The support Cheryl gives me is amazing, she puts me at ease and makes me feel more confident. I would 100% recommend Cheryl’s services!”

– Sara William (Noubalm)

YOUR JOURNEY

Cheryl White Franchise Consultant 20X Programme

YOUR JOURNEY

STARTS
NOW

With a belief in yourself.

20x is for you, if...

You’re working 24/7 and still can’t get ahead.

You’re overwhelmed by the thought of scaling.

You want to grow your brand but don’t want to sacrifice your time or personal life.

You’re tired of juggling every responsibility and need a better way forward.

You can see growth potential, but you’re not sure how to get there.

You want to build a legacy and ensure your business thrives long after you.

You want to make a lasting impact in your community.

Here’s what to expect...

Month 1
Strategy & Planning

Your franchising journey begins with a deep-dive strategy and planning session where we map out every detail of your franchise model. This is where your vision starts taking shape, defining your business structure, revenue streams and the essential elements that will make your franchise a success. By the end of this stage, you’ll have a clear roadmap outlining every step needed to build, launch and scale your franchise with confidence.

Month 3
Franchise Prospectus & Operational Manual

A strong franchise needs a strong identity. My franchise design team will develop a professional prospectus that presents your opportunity in the best possible light, giving investors everything they need to understand your vision. Alongside this, they will work with you on a detailed operational manual, ensuring every franchisee has the step-by-step guidance they need to run their business successfully under your brand.

Month 5
Enquiry & Onboarding System Setup

Attracting and onboarding the right franchise partners is key to your success. My Chief Operating Officer will help you build a structured enquiry process, so you know exactly how to handle incoming franchise interest and nurture potential partners. With the right systems in place, from onboarding processes to CRM tools, you’ll have a seamless way to bring new franchisees into your network while maintaining quality and consistency.

Month 7-12
Ongoing Support & Implementation

The journey doesn’t stop once your franchise is launched. Over the next six months, I’ll be there to support you as you implement your franchise systems, onboard your first franchisees and refine your processes. With ongoing guidance on recruitment, training and scaling, you’ll have the expert support needed to grow with confidence. By the end of 20x, your franchise will be fully structured, legally protected, financially sound and market ready.

Month 2
Financial Projections & Pricing

Understanding the financial side of franchising is crucial for
long-term success. You’ll work with my experienced franchise accountant to establish your financial projections, ensuring profitability and sustainability. From setting competitive franchise pricing models to financial projections future growth and even looking at funding options, this stage ensures your franchise is financially viable and attractive to potential investors.

Month 4
Legal Framework & Territory Mapping

To build a sustainable and scalable franchise, you need the right legal structure in place. You’ll work with my experienced franchise solicitors to draft your franchise agreement, ensuring compliance and long-term protection. At the same time, we’ll introduce an atlas mapping service that defines your franchise territories, giving you a strategic approach to market expansion and future growth.

Month 6
Marketing & 12-Month Growth Strategy

A franchise needs a strong marketing strategy to generate interest and drive sales. You’ll work with my expert franchise marketers to create a 12-month plan tailored to your franchise expansion goals. From social media and lead generation strategies to advertising and email campaigns, this stage ensures your brand is positioned effectively, reaching both potential franchisees and customers alike.

Month 1
Strategy & Planning

Your franchising journey begins with a deep-dive strategy and planning session where we map out every detail of your franchise model. This is where your vision starts taking shape, defining your business structure, revenue streams and the essential elements that will make your franchise a success. By the end of this stage, you’ll have a clear roadmap outlining every step needed to build, launch and scale your franchise with confidence.

Month 2
Financial Projections & Pricing

Understanding the financial side of franchising is crucial for
long-term success. You’ll work with my experienced franchise accountant to establish your financial projections, ensuring profitability and sustainability. From setting competitive franchise pricing models to financial projections future growth and even looking at funding options, this stage ensures your franchise is financially viable and attractive to potential investors.

Month 3
Franchise Prospectus & Operational Manual

A strong franchise needs a strong identity. My franchise design team will develop a professional prospectus that presents your opportunity in the best possible light, giving investors everything they need to understand your vision. Alongside this, they will work with you on a detailed operational manual, ensuring every franchisee has the step-by-step guidance they need to run their business successfully under your brand.

Month 4
Legal Framework & Territory Mapping

To build a sustainable and scalable franchise, you need the right legal structure in place. You’ll work with my experienced franchise solicitors to draft your franchise agreement, ensuring compliance and long-term protection. At the same time, we’ll introduce an atlas mapping service that defines your franchise territories, giving you a strategic approach to market expansion and future growth.

Month 5
Enquiry & Onboarding System Setup

Attracting and onboarding the right franchise partners is key to your success. My Chief Operating Officer will help you build a structured enquiry process, so you know exactly how to handle incoming franchise interest and nurture potential partners. With the right systems in place, from onboarding processes to CRM tools, you’ll have a seamless way to bring new franchisees into your network while maintaining quality and consistency.

Month 6
Marketing & 12-Month Growth Strategy

A franchise needs a strong marketing strategy to generate interest and drive sales. You’ll work with my expert franchise marketers to create a 12-month plan tailored to your franchise expansion goals. From social media and lead generation strategies to advertising and email campaigns, this stage ensures your brand is positioned effectively, reaching both potential franchisees and customers alike.

Month 7-12
Ongoing Support & Implementation

The journey doesn’t stop once your franchise is launched. Over the next six months, I’ll be there to support you as you implement your franchise systems, onboard your first franchisees and refine your processes. With ongoing guidance on recruitment, training and scaling, you’ll have the expert support needed to grow with confidence. By the end of 20x, your franchise will be fully structured, legally protected, financially sound and market ready.

Franchising generates over £15 billion annually in the UK economy and growing. For franchisors, this means a chance to scale revenue exponentially, with each new franchisee creating a stream of recurring income.

The average turnover per franchise unit in the UK is over £400,000. Multiply that by 10, 20, or 50 units and you start to see the real financial power of a well-executed franchise model.

Franchisors with the right systems in place see 2x faster growth than those who scale alone. A consultant brings proven frameworks that turn ambition into action and action into revenue.

Over 90% of franchise units in the UK report profitability. With expert support, your franchise system can become a reliable wealth-building asset, not just a business expansion plan.

Cheryl White Franchise Consultant

Partner with an expert who truly cares about your success.

How can you be sure I’m the right franchise consultant for you?

I’ve walked this path myself; franchising isn’t just something I teach, it’s something I’ve lived. I’ve navigated every challenge, every hard lesson and every game-changing breakthrough and now I bring that experience to you.

When you work with me, you’re not just getting a consultant. You’re getting a mentor, a strategist and a business ally who’s been in the trenches and come out the other side with a proven model for success. If you want someone who truly gets it, you’re in the right place.

Cheryl White Franchise Consultant 20X Programme

I’ve been there. Done that.
And still got the business to prove it.

I know what it’s like to be where you are now, wondering if franchising is the right move.

Let me be real with you, franchising isn’t a walk in the park. It’s not just a case of finding the right people and handing them your playbook.

I know what it’s like to worry about giving up control, feeling overwhelmed by the legalities, the recruitment and the operations. That’s why I don’t just give you the strategy. I’ll be with you, step by step, making sure you build a franchise that is not only profitable but aligned with your values, your vision and your version of success.

I took my own care company and grew it into a national brand. Franchising it to multiple locations across the UK.

I’ve navigated the complexities, tackled the challenges and built a model that not only works but thrives. Now, I’m here to help you do the same.

With my expertise, you won’t have to waste time on trial and error, I’ll guide you through each step, making sure your franchise is built for long-term success.

You’ll gain access to my powerhouse team of franchise experts. From legal specialists who will draft a bespoke, BFA-compliant franchise agreement to financial pros who will map out your long-term projections, you’ll have an entire network of industry-leading professionals by your side.

Every step of the way, you’ll have the right support, the right guidance and the right people to turn your business into a thriving, scalable franchise.

Meet the expert mentors you’ll be working with.

Natalia Shvarts

Natalia – Franchise Law Partner

Franchising without a solid legal foundation is a disaster waiting to happen. That’s why our solicitor will draft a bespoke, BFA-compliant franchise agreement tailored to your business, ensuring your brand, processes and intellectual property are protected.

Dawn – Chief Operations Officer

A successful franchise isn’t just about signing up franchisees, it’s about onboarding them seamlessly and keeping them running efficiently. Dawn, my COO, will guide you through setting up a structured enquiry process, designing an onboarding system and implementing the right CRM tools.

Mark Williams Horner and Downey Managing Director

Mark Williams – Accountancy Firm Director

As the director of an accountancy firm, Mark will work with you to ensure your financials are rock solid. He’ll develop detailed financial projections, establish the right pricing models and guide you through funding options, making sure your franchise is financially viable from day one.

Sami Gates Bold Online Marketing

Sami Gates – Marketing Agency Owner

Your franchise needs to stand out, and that’s where our marketing strategist Sami comes in. From designing a high-impact franchise prospectus to helping you develop your marketing strategy that attracts the right people, Sami ensures your franchise doesn’t just exist; it thrives in a competitive market.

This is your time. No more waiting. No more wondering if you’re ready. You are.

The life you want, the freedom, the success, the impact, isn’t some distant dream. It’s right here, within reach. And with 20x, you’re not just hoping for it. You’re building it.

This isn’t just about business growth, it’s about life-changing growth. More time. More income. More impact.

The question isn’t if you can do it. The question is… are you ready?

Because everything you need is waiting for you. And it starts right here.

Ready to Build
Your Future?

£20,000 deposit

then £2000 per month over 10 months

Still need to know more?

You set the start date that works best for you! From that point, you’ll have 12 months of dedicated access to me and my team, guiding you every step of the way as you build and launch your franchise.

Absolutely! Every element, from your franchise prospectus to your legal agreements, is crafted specifically for your business model, ensuring a perfect fit for your brand and vision.

Yes! You’ll have direct access to me via email and VOXER throughout the entire programme. Whether you need guidance, reassurance or a strategy boost, I’m here to support you every step of the way.